Bijlsma Group — Brand Identity Kit

Brand Identity Kit — 2025

Bijlsma Group

Complete brand identity system. All elements follow a single visual language: geometric, monoline, black and white.

Industry

Logistics & Transport

Visual Language

Geometric Monoline

Color System

Black / White / Grey

01 — Logo System

Primary — On Black

BIJLSMA GROUP

Primary — On White

BIJLSMA GROUP

Icon Mark — On Black

Wordmark Only BIJLSMA GROUP

Clear Space

1× cap-height

1×

BIJLSMA GROUP

Maintain a minimum clear space equal to the cap-height of the wordmark on all sides. Never crowd the logo with other elements.

Minimum Size

32px min

48px

64px

96px

The icon mark should never appear smaller than 32px. Below this threshold, use the wordmark alone.

02 — Icon System

All icons follow the same monoline construction as the logo mark: 1.5px uniform stroke, square linecaps, geometric forms, no fill. Each icon is built on a 48×48 grid with 6px padding.

Transport

Warehouse

Network

Package

Global

Schedule

Manifest

Location

Icon Sizes

Icons scale at 16, 24, 32, and 48px. Stroke weight adjusts: 1px at 16–24px, 1.5px at 32px, 2px at 48px+.

16px

24px

32px

48px

64px

03 — Color System

Black

#000000

Primary background. All digital surfaces.

White

#FFFFFF

Primary foreground. All type, icons, strokes.

Grey 10

#1A1A1A

Hover states. Subtle surface variation.

Grey 20

#333333

Borders, dividers, grid lines.

Grey 40

#666666

Labels, metadata, secondary text.

Color Philosophy

The Bijlsma Group palette is intentionally binary. Black and white are not neutral choices — they are the brand. This restraint communicates precision, authority, and permanence. No accent colors. No gradients. No tints.

Grey values exist only for structural purposes: borders, metadata, and disabled states. They are never used decoratively.

Contrast Ratios

White on Black 21:1 — AAA

Grey 80 on Black 14.7:1 — AAA

Grey 40 on Black 5.9:1 — AA

04 — Typography

Primary — Space Grotesk

Geometric sans-serif. Used for all headings, UI labels, and display text. The angular, precise letterforms echo the monoline icon system.

LIGHT 300

Aa Bb Cc

REGULAR 400

Aa Bb Cc

MEDIUM 500

Aa Bb Cc

BOLD 700

Aa Bb Cc

Secondary — Space Mono

Monospaced. Used exclusively for labels, codes, metadata, and technical specifications. Never for body copy or headings.

REGULAR 400

Aa Bb Cc

BOLD 700

Aa Bb Cc

0123456789 — REF/BG-2025-001

Display 1
700 / −2% / UC

Bijlsma Group

56px / 1.0

Display 2
700 / −1% / UC

Global Logistics

36px / 1.0

Heading 1
600 / +2% / UC

Transport Solutions

24px / 1.2

Heading 2
600 / +4% / UC

Warehouse Operations

18px / 1.3

Heading 3
600 / +8% / UC

International Freight

14px / 1.4

Body
400 / 0% / SC

Bijlsma Group delivers end-to-end logistics solutions across Europe and beyond. Precision, reliability, and scale — built into every shipment.

15px / 1.7

Small
400 / 0% / SC

Established 1978 · Groningen, Netherlands · ISO 9001 Certified

12px / 1.6

Mono Label
400 / +20% / UC

Section 01 — Identity

10px / 1.4

06 — Brand Voice

Direct

State facts. No filler, no hedging. Every sentence earns its place. If it doesn't add information, remove it.

Precise

Use exact numbers, specific locations, concrete timelines. Vague language signals uncertainty. Bijlsma is certain.

Authoritative

Decades of expertise speak for themselves. No superlatives, no self-promotion. The work is the proof.

Write This

→We deliver 98.7% on-time across 14 European countries.

→Warehouse capacity: 42,000 m² across three facilities.

→Same-day dispatch before 14:00.

→Contact our operations team directly.

→Bijlsma Group. Since 1978.

Not This

×We're passionate about delivering world-class logistics solutions!

×Our state-of-the-art facilities offer ample storage space.

×We strive to ship as quickly as possible.

×Feel free to reach out to our friendly team anytime.

×A trusted partner you can count on for all your needs.

07 — Usage Rules

Rule 01

No Color

The logo and icon system exist only in black or white. Never apply brand colors, gradients, or tints to any brand element.

✓ White on Black

Rule 02

No Distortion

Never stretch, skew, rotate, or alter the proportions of the logo mark. Scale uniformly only.

× Distorted

Rule 03

No Outlines

Never add drop shadows, outlines, glows, or any effects to the logo or icons. The forms are complete as drawn.

× Glow effect

Rule 04

No Busy Backgrounds

Place the logo only on solid black or solid white backgrounds. Never on photographs, patterns, or low-contrast surfaces.

✓ Solid surface only

Rule 05

Icon Consistency

All icons used alongside Bijlsma brand materials must match the monoline aesthetic: same stroke weight, no fill, geometric construction.

✓ Consistent system

Rule 06

Typography Lock

Space Grotesk and Space Mono are the only permitted typefaces. Never substitute with system fonts or other typefaces in brand materials.

Space Grotesk ✓ Space Mono ✓